Michelle Barbeau

​Michelle M. Barbeau 
Chief Revenue Officer 

Michelle Barbeau is Chief Revenue Officer at eHealth, a leading private online health insurance marketplace that helps people confidently navigate their health benefit decisions. In this role, she helps set the company’s strategic direction, overseeing the corporate growth strategy, customer acquisition, loyalty, brand, marketing, business development, data science and analytics.  

She joined eHealth in 2022 as Chief Marketing Officer. Under her leadership, eHealth launched its first brand campaign — key to the company’s return to adjusted EBITDA profitability — and earned the 2024 Healthcare Marketing Impact Award for Integrated Campaign of the Year from Modern Healthcare and Ad Age. 

Ms. Barbeau is a proven leader with a wealth of healthcare experience. She previously served as Senior Vice President and Head of Marketing at AbleTo, a provider of virtual mental health services, where she led marketing and communications strategy with a focus on designing personalized experiences that drove loyalty, revenue growth and a high return on investment. Prior to that, she was Vice President of Marketing at UnitedHealthcare, where she transformed a team focused on employer and individual member engagement. She also spent nearly a decade at General Mills in various management and brand leadership roles. 

Ms. Barbeau holds a B.A. in International Business and Spanish from Gustavus Adolphus College and an M.B.A. in Marketing from the University of Minnesota — Carlson School of Management. She is completing the Chief Revenue Officer Executive Program from the Wharton School of the University of Pennsylvania.